YOU’RE NOT READY; YOU’RE TOO READY. A TALE OF THE DOUBLE BIND.
When Kristi sat down with her high potential friends to start her business, they said, “You’re not ready.”
Research shows that women will launch at 100% (some women confided 110%), while men will launch at 50% (some men said- “try 15%”). Kristi knew she was ready-enough. They advised her to call their mutual friend who was a Venture Capitalist and Entrepreneur.
Jim said, “If you’re not embarrassed by your launch-you waited too long.” Indeed! Kristi launched eight weeks later-a smashing success! Except for the Double Bind. Double Binds crush women. Be smart. But not too smart. Raise capital. But don’t expect help. Win-Lose or even Lose-Lose.
What would be different, if you operated from a Win-Win-Win Mindset? If you busted the Double Bind, not only for yourself but for other women too?